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  U.S. retailers spend more than $23 billion on digital ads to drive traffic. Still, they're getting fewer conversions. In return, 2.68% of online shoppers make purchases after being shown the ad versus a traditional sales pitch like "come into our store." The key reasons shoppers abandon their purchase are many and varied, which is why some strategies are given here for you to implement on your ecommerce website.   Shopping cart abandonment   An average checkout abandonment rate is common in online businesses where shoppers leave midway without shopping. Companies need to keep track of this metric. It's one of the most critical metrics measured by customer experience and conversion rates. However, there isn't much information on what causes people to abandon their carts so early or why they decide not to purchase that process.   AVERAGE CHECKOUT ABANDONMENT RATE STATISTICS   To optimize your average checkout abandonment rate , you must first understand how they

For your shoppers to make an informed decision about whether to buy, they need smooth transitioning of the online checkout process . You can choose from many options for optimizing this process, depending on what you have in store. A good starting point would be with WooCommerce checkout - but if it doesn't fit your needs exactly and you want more flexibility, there are other alternatives as well.   WooCommerce default helps you out.       By default, WooCommerce has an easy checkout that saves customers time and hassle by providing a quick process. Customers can view their orders on the summary page. It offers many payment and shipping options. Customers can choose between them without any lag or wasted space which sets expectations, so they know the outcomes when they click on Paytm or other wallets as one of the payment methods. When it comes to having more detailed information about your store's policies (e.g., geographic location), these settings give you flexibility with

A payment gateway is a tech that captures and transmits payment details from the buying side to those who take this payment and then reports the receipt or refusal. It is a online payment service that acts as a channel to make and get payments. The functioning of an online payment gateway obeys a procedure for determining the payment every time.  Payment gateway documents required  for some cases and this happen when customer orders service/product from a payment gateway-enabled merchant. From filling card details to payment finally flowing into merchant's account and settling, the payment gateway passes through a variety of steps- Step 1:  Once the customer places the order online and proceeds to make payment, they need to enter credit/debit card details. Payment gateway documents required to process further steps. Step 2:  The card details are encrypted insecurely and sent between the browser and merchant's web server. A payment gateway rejects a merchant's Payment Card I